4th in the 2027 standings · The friendliest first food diary
Lose It!: 2027 finalist scorecard
Lose It! wins the 2027 award for beginners. It turns a weight goal into a simple daily calorie budget, keeps the diary uncluttered and costs $39.99 a year for Premium. It places fourth in the overall standings.
2027 award winner
Scorecard
Every finalist is marked on the same eight criteria. How we judge explains each one and what the marks mean.
| Criterion | Mark | What we look at |
|---|---|---|
| Ways to log | Good | How many fast, reliable ways in: photo, voice, barcode, typed search, saved meals and recipes. |
| Food data | Not confirmed | Whether entries are verified or crowd-sourced, and how well the catalogue covers branded, restaurant and home foods. |
| Free plan | Good | What you can do without paying, and whether the free plan expires. |
| Paid plan value | Good | What the paid tier costs per year and what it adds. |
| Nutrient depth | Basic | How many nutrients each entry carries beyond calories and macros. |
| Goal tools | Good | Targets, adaptive adjustments, fasting, meal planning and coaching. |
| Platforms | Good | Phone, web and watch, and whether they share one diary. |
| Data control | Not confirmed | Export, health-platform sync, deletion and privacy controls. |
Plans and price
| Plan | What it costs and includes |
|---|---|
| Free | $0: calorie budget and food diary |
| Premium | $39.99 a year (App Store listing): more insights, planning tools and features |
Platforms: iPhone, Android, web
What it does well
- A clear daily calorie budget built from your weight goal
- Clean, encouraging design that suits people tracking for the first time
- Snap It photo recognition and barcode scanning
- Meal planning and challenges that help new trackers stay with it
- The second-lowest Premium price among the major trackers
Worth knowing
- Each entry shows fewer nutrients than the leaders
- Many insights and planning tools are part of Premium
The case for it
Lose It! is the app we would hand to someone who has never tracked food and is a little nervous about starting. It asks for your weight goal and turns it into a single number, a daily calorie budget, and then gets out of the way. The diary is tidy, the colours are friendly and progress is shown as encouragement rather than as a wall of data. For a first month, when the habit matters more than the decimal places, that tone is worth a lot.
How logging works
Foods are logged by search or barcode, with recent and frequent foods kept close at hand. Snap It adds photo recognition: you take a picture and the app suggests entries that match. For people who eat a similar set of meals most weeks, logging becomes a few taps within a fortnight.
Goal tools
The calorie budget is the centre of the app, and it is very clear. Around it, Lose It! offers meal planning and challenges, which give new trackers something to aim at beyond the daily number. Many of the deeper insights and planning tools sit in Premium.
Where it sits in the field
Lose It! is fourth in our overall standings. It is warmer and simpler than any other finalist, and its Premium price is the second lowest of the major trackers at $39.99 a year. What keeps it behind the winner is depth: each entry carries fewer nutrients, and its logging toolkit is narrower. PlateLens offers photo, voice, barcode and typed logging on a verified database with 82+ nutrients per entry, includes AI photo scans on its free plan and costs $5 a year less to upgrade.
Who should pick it
- People counting calories for the first time who want one clear number.
- People who respond well to encouragement, challenges and a friendly design.
- People who want a modestly priced Premium tier.
What to know before you choose
If you expect to care about micronutrients, a fasting window or detailed reports later on, it is worth starting in an app that already does those things, so your history stays in one place.
See the full comparison: PlateLens vs Lose It!.
Shortlisted in 2027
- Food Tracking App of the Year
- Best Free Food Tracking App
- Best AI Photo Food Tracking
- Best Value Premium Plan
Questions readers ask
Is Lose It! good for beginners?
Yes. It is our 2027 award winner for beginners. Its calorie budget is easy to understand, the diary is uncluttered and the design is encouraging rather than clinical, which helps in the first weeks when most people give up.
How much is Lose It! Premium?
Lose It! Premium is $39.99 a year according to its App Store listing. The free plan includes the calorie budget and food diary.
What is Snap It?
Snap It is Lose It!'s photo recognition feature: you photograph your food and the app suggests matching entries to log.