11th in the 2027 standings · A program about habits, with a food log inside
Noom: 2027 finalist scorecard
Noom wins the 2027 award for behaviour change. It is a paid weight-loss program built on daily lessons, a colour system for food and coaching, rather than a pure food tracker. It places eleventh in the overall standings for food tracking.
2027 award winner
Scorecard
Every finalist is marked on the same eight criteria. How we judge explains each one and what the marks mean.
| Criterion | Mark | What we look at |
|---|---|---|
| Ways to log | Basic | How many fast, reliable ways in: photo, voice, barcode, typed search, saved meals and recipes. |
| Food data | Not confirmed | Whether entries are verified or crowd-sourced, and how well the catalogue covers branded, restaurant and home foods. |
| Free plan | Not offered | What you can do without paying, and whether the free plan expires. |
| Paid plan value | Not confirmed | What the paid tier costs per year and what it adds. |
| Nutrient depth | Basic | How many nutrients each entry carries beyond calories and macros. |
| Goal tools | Good | Targets, adaptive adjustments, fasting, meal planning and coaching. |
| Platforms | Basic | Phone, web and watch, and whether they share one diary. |
| Data control | Not confirmed | Export, health-platform sync, deletion and privacy controls. |
Plans and price
| Plan | What it costs and includes |
|---|---|
| Trial | Trial available; see Noom for current terms |
| Subscription | Paid program; price depends on plan length, see Noom for current pricing |
Platforms: iPhone, Android
What it does well
- Daily lessons based on behaviour-change principles
- A green, yellow and orange colour system that teaches calorie density
- Coaching support as part of the program
Worth knowing
- A paid program rather than a free tracker
- Less flexible as a pure calorie and nutrient log
The case for it
Noom is a different kind of product from everything else in the field. Its centre is not the food log but a course: short daily lessons on habits, triggers and the psychology of eating, with coaching support alongside. The food log is there to put those lessons into practice. For people whose problem is not knowing the numbers but acting on them, that structure can be exactly what was missing, which is why Noom wins our behaviour-change award.
How the food log works
Foods are logged into a calorie budget and sorted into green, yellow and orange, mainly by calorie density. It is a simple, memorable way to learn which foods fill you up for fewer calories.
Where it sits in the field
Noom is last in the food tracking standings, not because it is weak but because it is not trying to be a tracker first. It is a paid program, it has no free plan, and as a pure nutrient log it is less flexible than the others. If you want a flexible tracker with a free plan and an AI coach you can message about your own diary, the overall winner PlateLens is our pick.
Who should pick it
- People who want a structured program about habits and are happy to pay for it.
- People who have counted calories before and found that the numbers alone did not change their behaviour.
Shortlisted in 2027
Questions readers ask
Is Noom a food tracker?
Noom includes food logging and a calorie budget, but it is designed as a behaviour-change program with daily lessons and coaching. People who only want to track food usually choose a dedicated tracker.
What do Noom's colours mean?
Noom groups foods into green, yellow and orange, based mainly on calorie density. Green foods such as vegetables and fruit give a lot of food for few calories; orange foods such as oils, nuts and sweets are dense and best eaten in measured amounts.