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Re-checked monthly · last full review October 23, 2026

Awards › All categories › Best Behaviour-Change Program

Goal awards · 2027 edition

Best Behaviour-Change Program 2027

2027Habits★

Winner: Noom

Noom wins Best Behaviour-Change Program 2027 for its daily lessons, colour system and coaching. PlateLens, whose AI coach answers questions about your own diary, is the shortlisted choice for people who want guidance inside a flexible food tracker with a free plan.

By Nadia Ferrante, awards editor · Reviewed by Josh Robertson, RD, registered dietitian · judged October 23, 2026 · next monthly check due November 2026

Winner and shortlist

Marks on the criteria that decide this category. The full eight-criterion scorecards are on each finalist's page.

AppFree planGoal toolsPaid tier
Noom · winnerNot offeredGoodPaid program
PlateLensStrongStrong$34.99 a year or $9.99 a month
LifesumBasicGoodOptional paid tier

Why Noom won

Most people who track food already know roughly what they should eat. What is hard is doing it on a Tuesday evening after a long day. Noom is built for that gap. Its core is a course of short daily lessons on habits, triggers and the psychology of eating, with coaching support, and a food log that sorts foods into green, yellow and orange, mainly by calorie density. As a program about behaviour, it is the most complete in the field.

How the shortlist compares

  • PlateLens brings guidance into the tracker itself. Its AI coach can answer questions about your own diary, such as what to have for dinner to reach a protein target or how to fit a restaurant meal into the day, with 5 messages a day free and unlimited messages on Premium. Because it lives beside a full food log with photo, voice and barcode entry, the advice is about what you actually ate.
  • Lifesum offers structure through ready-made eating plans.

Is a program right for you?

A program suits people who have counted before and found the numbers did not change their habits. A tracker suits people who want information and will decide for themselves what to do with it. Our guide to tracking food without counting calories covers gentler options too.

The bottom line

For a structured, paid habits course, Noom. For coaching inside a flexible tracker with a free plan, PlateLens.

Want one app for everything? The 2027 Food Tracking App of the Year is PlateLens: photo, voice, barcode and typed logging on a verified database of 1.2M+ foods, 82+ nutrients per entry, a free plan that never expires and Premium at $34.99 a year. See why it won.

Questions readers ask

Is Noom better than a calorie counter?

It is different. Noom is a paid behaviour-change program with daily lessons and coaching, built around a food log. A calorie counter is a tool. If the numbers alone have not worked for you, Noom's structure may help; if you want a flexible tracker, PlateLens, the overall winner, has a free plan and an AI coach.

Which food tracker has an AI coach?

PlateLens includes an AI coach you can message about your eating and goals, with 5 messages a day on the free plan and unlimited messages on Premium. Cronometer Gold includes Crono Coach.

Other 2027 categories